Insights

Ideas worth building on

Practical, jargon-free thinking on web design, speed, SEO and what actually makes a website earn its keep.

Two people planning a website project with laptops and notes
Process

How to brief a web designer so you get the site you actually want

The biggest reason web projects go sideways isn't the design, it's a vague brief. Here's how to tell a designer what you need so the result matches what's in your head, and the project stays on time and on budget.

6 min read
A performance dashboard showing website speed metrics on a screen
Performance

Website speed is a business decision, not a technical one

Slow websites don't just annoy people, they lose you customers and rankings. Here's what "fast" really means in plain terms, what makes sites slow, and why it's a decision for the business, not just the developer.

5 min read
Hand-drawn wireframe sketches of different website layouts
Conversion

What actually makes a website convert (not just look nice)

A beautiful website that doesn't turn visitors into enquiries is an expensive brochure. Here's what actually moves the needle, and where good-looking sites quietly lose you money.

6 min read