Insights

Ideas worth building on

Practical, jargon-free thinking on web design, speed, SEO and what actually makes a website earn its keep.

Someone planning a project on a laptop surrounded by drawings and notes, working out what it will cost
Pricing

How much does a website cost in Wrexham? An honest 2026 guide

Nobody in this trade likes publishing prices, which is exactly why quotes vary by thousands for the same job. Here is what a small business website actually costs around Wrexham and Chester, what changes the number, and the ongoing costs most quotes quietly leave out.

8 min read
A business meeting around a laptop, two people reviewing a website and its search performance together
SEO

How to choose an SEO company in Chester (and the questions that catch the cowboys)

We've inherited enough half-wrecked websites to know what bad SEO looks like from the inside. Here's how to judge an SEO company before you sign, the questions that expose the cowboys, and what honest monthly work should actually involve.

7 min read
A magnifying glass on a dark background, representing AI search looking for a website
AI Search

Can ChatGPT and Google's AI find your business? Here's how to check

A fast-growing number of people now ask an AI assistant instead of searching Google. If ChatGPT and Claude can't read your website, you're invisible to all of them, and you'd never know. Here's what decides it, and a free way to check.

6 min read
Quence branding on a purple background with a website score gauge reading 96, Grade A, and the tagline free website and AI-readiness audit
Product

Meet Quence: a free, instant check of how ready your site is for Google and AI

We kept running the same checks by hand at the start of every project, so we turned them into a tool and made it free. Here's what Quence tells you about your website in seconds, and why we built it.

4 min read
Two people planning a website project with laptops and notes
Process

How to brief a web designer so you get the site you actually want

The biggest reason web projects go sideways isn't the design, it's a vague brief. Here's how to tell a designer what you need so the result matches what's in your head, and the project stays on time and on budget.

6 min read
A performance dashboard showing website speed metrics on a screen
Performance

Website speed is a business decision, not a technical one

Slow websites don't just annoy people, they lose you customers and rankings. Here's what "fast" really means in plain terms, what makes sites slow, and why it's a decision for the business, not just the developer.

5 min read
Hand-drawn wireframe sketches of different website layouts
Conversion

What actually makes a website convert (not just look nice)

A beautiful website that doesn't turn visitors into enquiries is an expensive brochure. Here's what actually moves the needle, and where good-looking sites quietly lose you money.

6 min read