Insights

Ideas worth building on

Practical, jargon-free thinking on web design, speed, SEO and what actually makes a website earn its keep.

Case studies

Real client work with the real Search Console numbers, including the parts that have not worked yet.

Two bar charts of KP Tuning's weekly clicks and impressions from Google Search Console, 6 July to 27 September 2026. Impressions sit near 330 a week through August and jump to about 700 a week from the week after the 27 August rewrite.
Case study

Case study: an SEO rescue for a mobile remapper in Flintshire

KP Tuning, rewritten 27 August. Four weeks later: search impressions 1,310 to 2,832, average position 22.5 to 16.3, and 51 of 52 pages in Google's index.

6 min read
Two bar charts of Chester Tuning's weekly clicks and impressions from Google Search Console, 22 July to 3 September 2026, both rising
Case study

Case study: six weeks of SEO for a car remapper in Chester

Chester Tuning, live 22 July. By 3 September: 96 clicks, 4,131 impressions, page 1 on the money term. Update: ChatGPT names it first for a Chester remap.

8 min read

Articles

Bar chart comparing what ChatGPT and Google AI Mode built 20 local answers each from: both used map listings in all 20; ChatGPT used directories in 18 and a business's own website in 1; Google AI Mode used directories in 14, businesses' own websites in 11, Reddit or Facebook in 8 and a business's own published price in 4.
AI Search

Who ChatGPT and Google's AI recommend in Wrexham and Chester, and why

We asked ChatGPT and Google's AI for a good plumber, dentist, roofer and seven more trades in Wrexham and Chester. What the 40 answers had in common.

8 min read
Server racks with patch cables running between them, the hosting half of a care plan
Pricing

What website maintenance actually costs, and what should be in it

Every agency sells a care plan and almost none of them publishes a price or a list of what is in it. Here is what UK maintenance actually costs in 2026, what a plan should include, and the three lines that make a cheap one expensive.

8 min read
A phone showing the ChatGPT app
AI Search

ChatGPT got your business wrong, or left you out. How to check it, fix it and keep it fixed

Ask ChatGPT about your company and you may get an old phone number, a price you stopped charging, or a competitor named in your place. Here is why each one happens, the ten-minute check, the fixes that work, and how to monitor it every month.

9 min read
Someone planning a project on a laptop surrounded by drawings and notes, working out what it will cost
Pricing

How much does a website cost in the UK? An honest 2026 guide

Nobody in this trade likes publishing prices, which is exactly why quotes vary by thousands for the same job. Here are the real UK ranges for a small business website in 2026, what moves the number, and the ongoing costs most quotes quietly leave out.

8 min read
A business meeting around a laptop, two people reviewing a website and its search performance together
SEO

How to choose an SEO company in Chester (and the questions that catch the cowboys)

We've inherited enough half-wrecked websites to know what bad SEO looks like from the inside. Here's how to judge an SEO company before you sign, the questions that expose the cowboys, and what honest monthly work should actually involve.

7 min read
A magnifying glass on a dark background, representing AI search looking for a website
AI Search

Can ChatGPT and Google's AI find your business? Here's how to check

A fast-growing number of people now ask an AI assistant instead of searching Google. If ChatGPT and Claude can't read your website, you're invisible to all of them, and you'd never know. Here's what decides it, and a free way to check.

6 min read
Quence branding on a purple background with a website score gauge reading 96, Grade A, and the tagline free website and AI-readiness audit
Product

Meet Quence: a free, instant check of how ready your site is for Google and AI

We kept running the same checks by hand at the start of every project, so we turned them into a tool and made it free. Here's what Quence tells you about your website in seconds, and why we built it.

4 min read
Two people planning a website project with laptops and notes
Process

How to brief a web designer so you get the site you actually want

The biggest reason web projects go sideways isn't the design, it's a vague brief. Here's how to tell a designer what you need so the result matches what's in your head, and the project stays on time and on budget.

6 min read
A performance dashboard showing website speed metrics on a screen
Performance

Website speed is a business decision, not a technical one

Slow websites don't just annoy people, they lose you customers and rankings. Here's what "fast" really means in plain terms, what makes sites slow, and why it's a decision for the business, not just the developer.

5 min read
Hand-drawn wireframe sketches of different website layouts
Conversion

What actually makes a website convert (not just look nice)

A beautiful website that doesn't turn visitors into enquiries is an expensive brochure. Here's what actually moves the needle, and where good-looking sites quietly lose you money.

6 min read